WICK BeActive

BeActive, be modern, be stylish!

BACKGROUND

We were tasked by Katjes with designing and the development of the Wick expo-stand at the annual Expopharm fair-trade in Dusseldorf, which this year served as a launch event for Wick’s new exciting product “BeActive”. The modern approach to the design was inspired by the packaging of the “BeActive”, hence the repertoire of materials used for the construction of the stand: stainless-steel, perforated metal, acrylic glass with various degrees of translucency, concrete-finish flooring and striking neon signage. We deployed a high-tech LED hologram technology, which played a custom-programmed “BeActive” product video-loop and served as the focal point of the booth. It was a real hit with the visitors as well as the other exhibitors. Another definitive highlight was the experience corner with the Selfie-Box with the futuristic all around infinity-mirror. As for when it was time to relax or have a business conversation one only needed to move into the direction of the blue velour lounge, the striking liquid metal-look designer chairs and the custom-built interaction isles.

Für den Messeauftritt auf der Expopharm 2019 in Düsseldorf wurden wir von Katjes beauftragt ein Standdesign für die Markteinführung des Neuprodukts Wick BeActive zu entwerfen. Aufbauend auf dem Packungsdesign des Hustenbonbons mit Koffein entwickelten wir eine sehr moderne Material und Formsprache und verwendeten Materialien wie Edelstahl, perforiertes Metall, Acrylglas mit verschiedenen Transluzensgraden, Samt und auffällige Neon Beschilderungen. Im Zentrum des Standes installierten wir eine LED Hologram Technologie für die wir ein entsprechendes Produktvideo programmiert haben. Diese Animation qualifizierte den Stand zu einem absoluten Besuchermagnet. Ausgestattet mit zahlreichen Details, wie exklusive Gesprächspulte und einer gemütliche Lounge ist der Stand außerdem auf einen perfekten Besucherempfang zugeschnitten. Ein weiteres Highlight stellt sicherlich die Selfie-Box dar, die hinter ihren Wänden mit einer Infinity Mirror Experience überrascht.

Photography by Tobias Keil


Wick Expopharm 2019, Design Stil Manipulation 2019, Expopharm, Messestand Design, Messe Design, Messebau Köln, Wick Be Active, Trade Show Design, Trade Show Booth Design,

Wick Expopharm 2019, Design Stil Manipulation 2019, Expopharm, Messestand Design, Messe Design, Messebau Köln, Wick Be Active, Trade Show Design, Trade Show Booth Design,

Wick Expopharm 2019, Design Stil Manipulation 2019, Expopharm, Messestand Design, Messe Design, Messebau Köln, Wick Be Active, Trade Show Design, Trade Show Booth Design,
Wick Expopharm 2019, Design Stil Manipulation 2019, Expopharm, Messestand Design, Messe Design, Messebau Köln, Wick Be Active, Trade Show Design, Trade Show Booth Design,

Wick Expopharm 2019, Design Stil Manipulation 2019, Expopharm, Messestand Design, Messe Design, Messebau Köln, Wick Be Active, Trade Show Design, Trade Show Booth Design,

Wick Expopharm 2019, Design Stil Manipulation 2019, Expopharm, Messestand Design, Messe Design, Messebau Köln, Wick Be Active, Trade Show Design, Trade Show Booth Design,

Perrier-Jouët Minibar

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