Le Cercle Spatial Installation

CATEGORY

Brand Experience

YEAR

2026

Client

Pernod Ricard Deutschland

For the Hahnenkamm Races in Kitzbühel, we contributed selected architectural elements to showcase the collaboration of premium brands united under Le Cercle. Our focus lay on the development, refinement, and placement of key brand-specific installations within the given event setting.

image

Independent elements, precisely placed, shape a coherent brand moment.




A central contribution was the Perrier-Jouët bar and backdrop. Originally developed the previous year and reinstalled with subtle updates, it combines vertically arranged moss panels with sculptural white blossom elements that evoke melting snow. The contrast between soft organic materials and clean architectural lines enhances depth and tactility while strengthening the brand’s visual identity within the space.


A major highlight of the placement was the Perrier-Jouët  “Glass Ritual” trolley. The piece was enhanced with a hand-painted, Art Nouveau-inspired curved glass element that structures the interior while serving as a sculptural feature. Additional shelving levels improve functionality, and an integrated champagne cooler allows for fully operational use. Its mobility enables flexible positioning — whether placed in front of the bar or within the lounge area.


Within the lounge setting, two custom-fabricated Le Cercle presenter columns and an additional tasting presenter were developed for the collaboration, with long-term reusability in mind. Defined by slender brass struts, a modern and clean oak pedestal structure, and a minimal architectural frame, the presenters establish a refined display system that showcases products with clarity while remaining visually compelling from all sides. Integrated lighting and interchangeable panels allow for adaptable staging, ensuring flexibility across different brands and use scenarios.




The contribution was further extended through the integration within the cigar lounge. A previously from us designed modular shelving system was installed, structuring the space through clean lines and refined brass detailing. A newly fabricated sideboard, developed in the same design language, reinforces the architectural consistency of the setting. Complemented by a matching service trolley, the ensemble forms a cohesive composition that balances exclusivity, craftsmanship, and comfort — creating a refined retreat within the dynamic event environment.