Presence begins when a brand starts moving.
Starting from a functional US step van, the truck was reimagined as a compact, purpose-built experience unit. Every design decision focused on clarity, durability and instant recognition — on the street, at events and in everyday operation. From early sketches to full-scale construction, the project was developed hands-on. A dedicated making-of film documents the transformation process — from empty shell to fully operational brand vehicle — capturing both the technical challenges and the craft behind the build.
The exterior is defined by a deep green finish and heritage-inspired graphics that reference Pilsner Urquell’s origins without nostalgia. Inside, oak wood surfaces and copper accents create a warm, craft-driven atmosphere — robust enough for daily use, refined enough to carry the brand.
Designed for everyday operation, the truck is classified as a 3.5-ton vehicle and can be driven with a standard licence. The interior draft and service areas were developed with a strong focus on ergonomics, ensuring efficient workflows, quick setup times and smooth service in urban environments.
