Inspired by Jameson’s long-standing connection to music and iconic venues like the Bow Street Sessions in Dublin, the concept translates this cultural DNA into a spatial experience.
Instead of a classic brand installation, the stand was conceived as a working vinyl store — a place to browse, listen, sit down, have a drink and stay.
A curated vinyl selection developed with Drake Records and dedicated listening stations invite guests to fully immerse themselves in the analogue world of sound.
Music has always been part of Jameson’s DNA — the space makes that connection tangible.
At the centre of the space stands a fully functional bar, acting as the social anchor of the concept. The bar brings people together, framing the experience around Jameson rituals while visually grounding the space with its strong material presence.
The environment is defined by an industrial, loft-like character. Exposed steel structures, custom metal walls and robust furnishings create a raw framework, contrasted by warm lighting, green surfaces and tactile details. The result is a space that feels authentic, informal and deliberately non-exhibition-like.
